We’re committed to exceptional customer shopping and food experiences every day. We work hard to offer customers healthy and nutritious choices, nurturing healthy bodies and minds across Canada.
Our Approach
Delivering for our customers has been core to our values and our business strategy since day one. Customers look to us for reliable value, exceptional experiences and healthy and nutritious food options. Along with our focus on product quality and safety, our approach to health and nutrition is an important way we nurture our customers across Canada. It is also a cornerstone of our Community Investment Strategy, where we bring together our focus on nutritional expertise and long-standing community commitments to support healthy bodies and minds.
Ongoing Customer Engagement
We maintain an ongoing focus on customer engagement and education. For example, we shine a spotlight on sustainable behaviours and options through OurPartTM, our customer-facing sustainability storytelling platform. We also delivered customer-facing campaigns focused on reducing food waste and making more sustainable purchasing choices.
Growing Own Brands Options
As more Canadians are choosing private-label products, we are expanding our Own Brands offerings and maintaining our commitment to value and quality. Our commitment to customer health includes a focus on the nutritional quality of Own Brands products and identifying and meeting emerging customer needs.
This year, Own Brands developed an Ingredient Promise icon for applicable Compliments-branded products to enhance transparency about ingredient choices. Launching in fiscal 2026, the Ingredient Promise icon will appear on select products that meet our defined standards, indicating the absence of specific ingredients such as artificial flavours, synthetic colourings, MSG and hydrogenated oils.
Focused on Compliance
All Compliments products are designed to meet health and nutrition standards, such as Health Canada’s 2016 sodium guidelines. We also use internal standards around product attributes such as flavours or colours. Great care goes into documenting and testing our products to ensure that product information is accurate and complete. Existing products go through external and internal third-party checks on a regular basis to ensure that they remain consistent over time.
To meet the new Canadian Food and Drug Regulation front-of-package (FOP) nutrition symbol labelling requirements, we identified Own Brands products exceeding the established thresholds for sodium, sugars and saturated fats, and we have begun to apply the appropriate FOP nutrition labels where required. Where possible, these products have been reformulated to reduce sodium, sugars and saturated fats. We will continue to assess new and existing Own Brands products and use these regulations to inform new product development and reformulations.
Partnering to Ensure Quality
We work closely with suppliers when developing new Own Brands products to ensure third-party nutritional analysis is completed and all organic and other certifications are verified. Similar processes are in place to ensure all our Own Brands products meet or exceed standards for a range of requirements, including those high in protein or free of gluten, peanuts or artificial flavours and colours.
Our approach to product reformulation includes modernizing products where necessary, improving and maintaining quality, and ensuring consistency within product families. To maintain these standards, we engage with teammates to evaluate product performance and conduct site visits at manufacturing facilities to monitor production and ensure consistency is upheld. We leverage customer feedback to inform improvements and reformulations, demonstrating our dedication to delivering quality products. To reinforce our commitment to quality, our Compliments brand is backed by a 100% Guarantee program.
We also have many programs and initiatives in place to ensure our Own Brands products create added ecological and social value. See Ethical & Sustainable Sourcing for more information on our work in areas including sustainable seafood, palm oil and other products.


Highlights
Making Food Accessible for Remote Communities
The Sobeys Wholesale team continues to focus on relationships with customers in remote rural locations. We work closely with customers, third parties and organizations like the Canadian Council for Aboriginal Business and Chiefs of Ontario to serve remote communities by truck, rail, winter road and plane. Sobeys Wholesale now serves more than 400 customers through this program.


Expanding Convenience With Instacart and Uber Eats
While Voilà remains our core e-commerce solution, with a highly differentiated offering, our recently launched partnerships with Instacart and Uber Eats offer additional convenience for customers interested in smaller, rapid home delivery orders.
Improving Access to Health Care
Our new 360Health Pharmacy & Wellness service helps customers access expert advice, educational programs and tools to support healthy habits and manage chronic conditions. The digital pharmacy service makes it simple to manage prescriptions, book clinical appointments and find care at any pharmacy in the nationwide network. In New Brunswick, customers benefited from a pilot project at Lawtons, where pharmacists provided expanded care for chronic conditions like diabetes, cardiovascular disease, COPD and asthma, and offered testing for Strep A. Customers in Nova Scotia have improved access to care through the Community Pharmacy Primary Care Clinic expansion, and a Saskatchewan pharmacy pilot offers ear infection and pharyngitis assessment and treatment.


Showcasing Eco-Friendly Wellness Products
We are making it easier for customers to choose wellness and sustainability with the rollout of soaps in tablet form. Currently available in 42 stores in Quebec and New Brunswick (Rachelle Béry and IGA), these cabinets feature products from brands like TANIT (toothpaste and body care), The Unscented Company (home and body products) and Myni (cleaners and body care). All products are biodegradable, vegan and made in Canada with imported and domestic materials. This initiative reduces plastic waste and helps customers make more sustainable choices every day.




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Nurturing the health and nutrition of our customers and communities is part of our commitment to fostering healthy bodies and healthy minds.
As a family nurturing families, we want to ensure Canadians are taken care of today, tomorrow, and in the future. By doing OurPartTM for the environment, we hope to inspire our customers to do theirs. Every step we take together—big or small—can make a difference.
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